So, today is dedicated to design. I've strapped myself to my computer and I'm dedicating my day to redesign and brand update. Before I get into anything crazy I want to tell you about my brand person. Illiah from C&V studio. Not only is she mega talented [boy is she skilled] she is also flexible, patient and so, so giving of herself. I am honored to work with her and to consider her a friend. I can't express how well everything turned out and I can only share a snippet of her work today as I'm hoping to roll everything out with the grand opening.
Illiah and I began working together right before the storm hit and decided to continue through the rebuild. I figured I may as well relaunch everything together. Ambitious, but I wouldn't have it any other way. Working with her has been refreshing and so helpful. In the initial steps she met with me and we talked vision, dreams, goals and personal tastes. She was able to get an amazing feel for my tastes. She created a mood board and from there a style board. Each step was exciting and helped to ensure she was designing items that fit me. I have no idea how she did it, but she nailed it.
The big thing here is the change in our brand presentation and focus. I'll try to explain as quickly as I can here. Prior to this year, we really focused on a higher end client. This was a personal choice for me, I would not consider myself a high end client but I thought it was ideal. [and if I'm being honest, it wasn't me -so if someone didn't like it, I didn't take it personally -a subconscious self defense] While I am so thankful for how my business has grown, I quickly discovered that we weren't the right fit for that client. Our previous branding was fashion inspired, expensive looking and focused on black, white and gold. While I do like the aesthetic it attracted clients that had different expectation. My team is a team of dedicated, talented and patient women; above everything though they are diverse. Diverse in age, race, interest, skill, and appearance. There were times when I truly felt a few of our clients were disappointed that our team wasn't full of young, thin and blond artists. I realized that we were presenting one thing online, and then presenting something different face to face.
It was time for us to bring it back down to earth and for me to inject my personal tastes. This has been challenging for me. Often I battled with "I like this, what if no one else does?" or "I think this is really rad, what if its actually stupid looking?" Yes, those were real thoughts. I realize now though that it was unfounded. I am surprise how beautifully Illiah was able to weave my vision together. I am excited, anxious and ready to put it all out there. She did a fantastic job.
Since we are launching a small boutique with our new space, I knew once I saw her gorgeous designs that she had to be a part of that. I've been working with Illiah and she has been making some really amazing items for our shop. She surprised me yesterday with the kindest gift. She designed and printed a whole box of our own personalized #ididntPREPforthis cards. Honestly, if I had had even an ounce more energy I would have wept. It was the sweetest and most thoughtful gift. [Her mom even sent the yummiest cookies too!] It was such an awesome surprise. I am excited that we'll be carrying her hand stamped and printed line of cards. Some of which were designed specifically with us in mind!
Overall, I am excited and so happy that I chose to go with Illiah. Honestly, if you are ever considering a rebrand it is totally worth hiring a professional. I am not the easiest person to work with, I am very particular and I really push the people who work with me. Illiah was no exception. She respected my need to be excessively hands on and she took all my feedback in stride. Through this whole process, I am so happy with the outcome and her outlook. I can only hope that now I can do her justice with the webdesign, since I trust no one with that but me. ha [crazy much?]
In other news, construction continues. They had to move all of the items from the upstairs area so that they could sand and clean the floors to stain them today. Which means when I arrived this morning to unlock I found this fun surprise. Which gave me heart palpitations. Honestly, now we literally have a single path through our space. I cannot wait for these floors to be finished. I mean what else can you do with 4,000 sq feet worth of stuff?
Okay, I have to go. I've got a lot of design work to do. I've also got to drop off fabric to my mother, who is sewing all of our curtains and I've got a meeting this afternoon with our new book keeper. Lots to do, but its all moving. Also, I'm popping Airbourne like I'm sponsored. Everyone around me has started coming down with colds. I'm paralyzed that I'll get sick. So fingers crossed I get this all done, on time without getting sick.